Google Pay-Per-Click Advertising Services

Pay-Per-Click Ads that drives your sales!

Drive Results with Targeted Clicks: Maximize your online reach and conversions with our Pay-Per-Click advertising services, ensuring your website gets the attention it deserves.

Trusted By Clients Around The Globe

A Hard-Hitting Marketing Channel that Doesn't Cost the Earth


Pay-Per-Click advertising accounts for 60% of all online advertising revenue. (Source: WordStream)


Of all Global PPC spend, over 80% is spent on Google Ads! (Source: Statista)


Over 97% of online shoppers use search engines to find products to buy! (Source: ConStat)

Instantly Boost your Traffic Through PPC

Harness the power of Google’s reach and precision targeting capabilities to elevate your websites sales. With Google Pay-Per-Click ads, you can drive relevant traffic to your website and pay only when someone clicks on your site.

With transparent reporting and continuous monitoring, we ensure that your Google PPC campaigns deliver impressive results, empowering you to make data-driven decisions and stay ahead of competitors.

Don't waste money. Only Pay-Per-Click

Audit and Research

We meticulously delve into our client’s industry landscape, examining competitors, target audiences, and market trends.

Through comprehensive analysis and in-depth keyword research, we identify insights that shape our approach and lay the foundation for a campaign that maximises return on investment.

Implementation and Launch

Once our research is complete, we craft compelling ad copies, and strategically select relevant keywords to ensure precise targeting. We then optimise bidding strategies, create engaging landing pages, and meticulously track performance metrics to deliver a seamless and impactful campaign launch that drives tangible results for our clients.

Reporting and Optimisation

Semrank produces regular, comprehensive and transparent insights into campaign performance. We look at Key Performance Indicators such as click-through rates, conversion rates, and cost per acquisition to evaluate the effectiveness of our strategies.

With these insights in hand, we fine-tune our targeting, ad messaging, and bidding strategies to continuously optimize the campaign’s performance and maximize ROI. 

Frequently asked questions

Here are some of the most commonly asked questions on our Discovery Calls.

How does Google PPC work?

Google PPC (Pay-Per-Click) advertising is a form of online advertising where you can bid on specific keywords or phrases relevant to your products or services. When a user searches for a query on Google using those keywords, the search engine displays relevant ads at the top or bottom of the search results page. The best part is, advertisers only pay when a user clicks on their ad!

How do I choose the right keywords for my Google PPC campaign?

If you’re looking to start your own PPC campaign, focus on relevant terms related to your business, products, or services. Use Google’s Keyword Planner to identify high-traffic, low-competition keywords. Aim for a mix of broad, phrase, and exact match keywords to target various search intents. Consider long-tail keywords for more specific audience targeting. Regularly review and refine your keyword list to optimize your PPC campaign’s performance.

If you don’t have the time to carry out this research, get in touch and we can conduct full market research as well as implement your Google PPC project.

How do I know what results I'm getting?

We track and report on your PPC campaign’s results through cutting-edge analytics software and Google PPC dashboard. Our advanced tools provide detailed insights on clicks, impressions, conversions, click-through rates, and other key performance metrics. These analytics enable us to regularly report back to you, giving a clear understanding of your campaign’s efficacy.

How much does Google PPC Cost?

The cost of Google PPC advertising varies based on your chosen keywords, competition, and bid amounts. You have full control in setting a daily or monthly budget, and you’re charged only when someone clicks on your ad.

Semrank charges a small one-time set up fee to build your project campaigns and then a recurring fee thereafter where we regularly make adjustments and optimise your campaign.

Are there any downsides to Google PPC?

As with any marketing channel, there are a few downsides with PPC advertising that you should be aware of. Pay-Per-Click advertising works on the basis on bidding for ad placements and in particularly competitive industries, the cost per click can be high. 

Another downside to PPC is that click-through-rates are not as impressive as with organic listings. However, you can combat this through using a multifaceted approach to Search Engine Marketing by using a combination of SEO and PPC.

Are there fixed contracts on your PPC Services?

No services Semrank offers are on a fixed contract. We believe agencies that lock in clients for long periods of time often under-deliver results as there is no incentive to impress. That’s where we differ! 

We do advise clients stick with PPC for at least 3 months to see the true benefits of google ads as a marketing channel although there is no obligation. 

This way, we are constantly dedicated to delivering our clients results.

What does it mean to measure and optimise my campaign?

We closely monitor and analyse your campaigns performance using various metrics and data analytics. We track key performance indicators such as click-through rates, conversion rates, cost per click and more.

Based on the insights gained, we make adjustments to improve the campaign’s effectiveness. This may involve refining ad copy, adjusting bid strategies, identifying and leveraging newly trending high-performing keywords, targeting specific audience segments, and testing different ad formats or creatives. 

Is PPC better than SEO?

PPC can be better for seasonal or viral products due to its flexibility. Keyword demand for such products may fluctuate throughout the year. With PPC, you can turn campaigns on and off based on demand, ensuring you focus your budget when it matters most.

PPC can also generate results quicker than SEO since it provides immediate visibility in search results. However, it can be more expensive, as you pay for each click, and it usually yields a lower click-through rate (CTR) compared to organic search results.

On the other hand, SEO is more cost-effective in the long run and tends to yield higher CTRs for organic search results. SEO’s benefits include long-term visibility, credibility, and trust-building with users, making it valuable for sustained traffic and brand recognition.

Get in Touch. We'd love to say hi!

Book a Discovery Call today and unleash the power of Search Engine Marketing.