We Answer Some of Your Most Frequently Asked Questions
Frequently Asked Questions
Search Engine Marketing can seem like a puzzle sometimes, but don’t worry – we’re here to clear things up. At Semrank, we live and breathe SEM, so whether you’re a newbie or a seasoned pro, take a look at the questions we get asked the most.
Pay-Per-Click FAQ's
Here are some of the most commonly asked questions on our Discovery Calls. Whilst you’re here, why not take a look at our PPC Services?
Google PPC (Pay-Per-Click) advertising is a form of online advertising where you can bid on specific keywords or phrases relevant to your products or services. When a user searches for a query on Google using those keywords, the search engine displays relevant ads at the top or bottom of the search results page. The best part is, advertisers only pay when a user clicks on their ad!
If you’re looking to start your own PPC campaign, focus on relevant terms related to your business, products, or services. Use Google’s Keyword Planner to identify high-traffic, low-competition keywords. Aim for a mix of broad, phrase, and exact match keywords to target various search intents. Consider long-tail keywords for more specific audience targeting. Regularly review and refine your keyword list to optimize your PPC campaign’s performance.
If you don’t have the time to carry out this research, get in touch and we can conduct full market research as well as implement your Google PPC project.
We track and report on your PPC campaign’s results through cutting-edge analytics software and Google PPC dashboard. Our advanced tools provide detailed insights on clicks, impressions, conversions, click-through rates, and other key performance metrics. These analytics enable us to regularly report back to you, giving a clear understanding of your campaign’s efficacy.
The cost of Google PPC advertising varies based on your chosen keywords, competition, and bid amounts. You have full control in setting a daily or monthly budget, and you’re charged only when someone clicks on your ad.
Semrank charges a small one-time set up fee to build your project campaigns and then a recurring fee thereafter where we regularly make adjustments and optimise your campaign.
As with any marketing channel, there are a few downsides with PPC advertising that you should be aware of. Pay-Per-Click advertising works on the basis on bidding for ad placements and in particularly competitive industries, the cost per click can be high.
Another downside to PPC is that click-through-rates are not as impressive as with organic listings. However, you can combat this through using a multifaceted approach to Search Engine Marketing by using a combination of SEO and PPC.
No services Semrank offers are on a fixed contract. We believe agencies that lock in clients for long periods of time often under-deliver results as there is no incentive to impress. That’s where we differ!
We do advise clients stick with PPC for at least 3 months to see the true benefits of google ads as a marketing channel although there is no obligation.
This way, we are constantly dedicated to delivering our clients results.
We closely monitor and analyse your campaigns performance using various metrics and data analytics. We track key performance indicators such as click-through rates, conversion rates, cost per click and more.
Based on the insights gained, we make adjustments to improve the campaign’s effectiveness. This may involve refining ad copy, adjusting bid strategies, identifying and leveraging newly trending high-performing keywords, targeting specific audience segments, and testing different ad formats or creatives.
PPC can be better for seasonal or viral products due to its flexibility. Keyword demand for such products may fluctuate throughout the year. With PPC, you can turn campaigns on and off based on demand, ensuring you focus your budget when it matters most.
PPC can also generate results quicker than SEO since it provides immediate visibility in search results. However, it can be more expensive, as you pay for each click, and it usually yields a lower click-through rate (CTR) compared to organic search results.
On the other hand, SEO is more cost-effective in the long run and tends to yield higher CTRs for organic search results. SEO’s benefits include long-term visibility, credibility, and trust-building with users, making it valuable for sustained traffic and brand recognition.
Search Engine Optimisation FAQ's
Search Engine Marketing can be complicated at times. Here are some of our most frequently asked questions to help keep you in the loop. View our Search Engine Marketing Service.
SEO, short for Search Engine Optimization, is the process of giving your website a boost to rank higher in search engine results.
It’s all about making your website stand out to search engines like Google so that more people can find it when they’re looking for something.
You do this by tweaking your website’s content, keywords, and other behind-the-scenes technical stuff to make search engines love it.
The ultimate goal? Getting more people to visit your website, which can lead to more business and brand awareness.
It’s like boosting your website’s popularity with search engines, so you get more traffic and more eyeballs on your site!
SEO is not an overnight magic trick, but rather a long-term strategy.
Generally, it can take months to start noticing improvements in your search engine rankings and organic traffic. It depends on various factors like the competitiveness of your industry, the current state of your website, the quality of your SEO efforts, and how quickly search engines index and recognize your optimizations.
Remember, SEO is a marathon, not a sprint. Consistency and patience are key. So buckle up, keep optimizing, and over time, you’ll start reaping the sweet rewards of increased visibility and organic traffic.
SEO is not a one-size-fits-all service, and the cost can differ based on the complexity of your website, the competitiveness of your industry, and the scope of work required.
As with most things, the more you put in, the more you can get back! Whatever your budget, Semrank can deliver your website results.
Not at all! Not knowing much about SEO is not a problem. SEO is a complex and ever-evolving field. We take all of the key data from your SEO campaign and break it down into easily digestible Performance indicators so you are always kept in the loop.
PPC advertising involves paying for each click on an ad displayed on search engine results pages or other platforms. It provides immediate visibility and control over ad placement, allowing businesses to target specific keywords and demographics. On the other hand, SEO focuses on improving its organic ranking in search engine results. It aims to attract organic traffic without direct payment per click. While PPC offers immediate results and control, SEO is a long-term strategy for sustainable organic traffic growth. Both methods have their strengths and can complement each other in a comprehensive digital marketing strategy.
While we have an impressive track record of delivering positive results for our clients, it is important to note that no SEO agency can guarantee specific outcomes.
SEO is influenced by various factors, including search engine algorithms, competition, and website-specific variables. However, we take pride in our expertise and dedication, and we have never had a client where we haven’t achieved noticeable improvements in their search engine rankings and organic traffic.
We work diligently to implement effective strategies and stay updated with industry best practices to maximize the chances of success for every client we work with.
We take full control of your SEO and PPC campaigns so we won’t need any input from you other than your specific requirements for the campaigns.
we conduct extensive keyword research to identify the most relevant and valuable keywords for your business.
We utilize a combination of tools, including keyword research tools, competitor analysis, and industry analysis.
By analysing search volumes, keyword competition, and user intent, we identify high-potential keywords with a balance of search volume and achievable rankings.
Our team prepares comprehensive reports with transparent metrics and data, showcasing the progress and performance of your project. These reports highlight key metrics, such as organic traffic, keyword rankings, backlinks, and more, allowing you to track the impact of our efforts.
Conversion Rate Optimisation FAQ's
Some of our most frequently asked questions about Conversion Rate Optimisation (CRO).
Conversion Rate Optimisation (CRO) is the systematic process of improving a website’s performance by enhancing its ability to convert visitors into customers or achieving other desired actions. This involves testing and adjusting various elements to maximise the conversion rate and improve overall user experience.
CRO is an ongoing process rather than a one-time fix. Consumer behaviour, market trends, and technology evolve, so continuously optimising your website is essential to maintain and enhance its performance over time.
The time it takes to see significant results from Conversion Rate Optimisation can vary depending on factors such as the complexity of the website, the size of the audience, and the frequency of testing. Generally, initial improvements might be visible within a few months, but ongoing testing and refinement are crucial for sustained improvements.
Conversion Rate Optimisation (CRO) focuses on improving the effectiveness of a website in converting visitors into desired actions, like purchases or sign-ups. It involves analysing user behaviour, making data-driven changes, and optimising elements like call-to-action buttons. Web design, on the other hand, is solely concerned with the visual and functional aspects of a website’s layout, colours, typography, and overall aesthetics.
Data for CRO is collected through various methods, including website analytics tools (like Google Analytics), heatmaps, user session recordings, surveys, and user testing. This data helps identify user behaviour patterns, pain points, and areas for improvement, informing the optimisation process.
In CRO, various elements are tested to determine their impact on user behaviour and conversions. These include but are not limited to headlines, call-to-action buttons, page layout, navigation, images, forms, colours, and overall messaging. Through experimentation, the most effective combination of these elements is identified.
A/B testing, also known as split testing, is a method used in CRO where two versions (A and B) of a web page are compared to determine which one performs better in terms of conversions or other predefined goals. Visitors are randomly shown either version, and their interactions are measured to identify which version is more effective. This method helps make data-driven decisions about design and content changes.
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Why Work With Us
Client Satisfaction is at the heart of everything we do.
Every client is unique, with their own specific needs and goals. That’s why we go above and beyond to truly understand and address those requirements. We believe in building strong and lasting relationships with our clients, based on trust, transparency, and open communication.
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